ABOUT US

Wilkinson Sports Advisory is an independent marketing firm that provides consulting and activation services to brands within sports and entertainment.  Our honest and collaborative approach is focused on helping our clients maximize their marketing investments.  

We are strategic and savvy professionals who are passionate about the success of our clients.  We have extensive experience in sponsorships, client entertainment, event management, project management, strategic sponsorship negotiation, and marketing research, measurement and analysis.  We are mindful and resourceful partners with the ability to help our clients design and implement creative and attainable sports marketing solutions that ultimately impact the bottom line.

From hospitality programs to charity initiatives, we help our clients envision, plan and realize how sports and entertainment can positively impact their corporate objectives. 

We care about our clients.  We are proud of the work we do.  Join us.

Frances Wilkinson / president

Frances Wilkinson is a veteran of the sports marketing stratosphere.  Prior to founding her own agency, she spent a decade at sports and entertainment powerhouse IMG, where she worked with some of the most iconic brands in the business.  Earlier in her career, she led sports and sponsorship initiatives for clients at The Martin Agency and managed group ticket sales and hospitality programs at Richmond International Raceway. Frances is known for her honest and collaborative approach and her ability to help brands maximize their marketing investments. She is the President and CEO of Wilkinson Sports Advisory; Professor of Sports Industry Management at Georgetown University; proud Kentucky native, active lifestyle enthusiast, mom, and aspiring tennis player. 

lindsay mcbride / account DIRECTOR

Lindsay McBride is passionate about sports and events, and wears many hats at Wilkinson Sports Advisory. Her primary roles are to activate Dominion Energy’s title sponsorships of the Dominion Energy Charity Classic and Dominion Energy RiverRock - and she serves as our resident creative guru and digital and social expert. Lindsay has worked with the company since its inception and has gained three years of valuable experience working in the sports management industry. She attended the University of Virginia, where her work with the Sports Marketing and Promotions Team inspired her to pursue a career in athletics and drove her to attend graduate school in the field. In 2015, Lindsay moved to Richmond, VA to obtain her Master’s Degree in Sport Leadership from Virginia Commonwealth University and has pretended to be a local ever since.